Our Service
Market Research
We understand our clients’ strategic objectives and requirements, based on which, we design a suitable research based consulting plan to extract insights from the appropriate set of stakeholders for a business or an industry and hence deliver a holistic solution.
Our market research service encapsulates:
- Industry Experts interviews
- Focus Group discussions
- Various types of research tools as applicable to your business
- Results that not only support your decisions, but also help you plan the execution
The types of studies we typically conduct are:
- Concept Testing
- Feasibility studies
- Ad test – Pre & after launch
- Customer satisfaction studies
- Employee satisfaction studies
- Mystery shopping
- Pre transaction due diligence
- Market potential & trends studies
Survey Programming
Using digital modalities, we develop online/mobile questionnaires which are unique to digital surveys. We also help in creating reliable survey questions specific to survey environments.
We develop, implement and report digital surveys which are customise as per client’s requirements.
Our expertise in programming platforms such as Sawtooth, Dooblo, ReplyPage while fulfilling the client’s requirements helps us to decipher client’s aspiration for good quality data.
Global Online & CATI Data Collection
CAPI, CAWI, CATI…
- We encourage utilization of Computer Aided Interviews instead of traditional PAPI to capture data for the following reasons.
Time Efficient
- Data capturing through CAPI, CAWI, CATI mitigates the requirement of manually tabulating the data and hence reduces considerable time in getting the results.
Increased Accuracy
- Eliminate Data Entry and detailed and tedious spreadsheets
- Quick Access to Actionable Information
- Detailed and customizable analytics
- Replicate events and surveys
Eco Friendly
- Reduction in usage of Paper and Fuel
Higher Process Control
- GPS Tracking of the devices and interviewers enables higher process control incase of CAPI
- Proper Randomization & Rotation
followed incase of CATI
No Capital Cost
- Our Clients don’t need to invest heavily into technology.
- Technology becomes an operating cost per project through the model
Add-ons
- In CAPI – picture, location and audio can also be captured
Data Entry
We are into data entry activities for various business houses for more than five years and specialize in the Market Research data entry activities. We provide cent percent accuracy within stipulated time frame.
The data entry service includes the following activities: Computer Data Entry in any form including
- Text, Numeric or Alphanumeric entry
- Data Entry for Research Houses Online Data Entry
- Examination Results entry
- Mailing Lists
- Yellow pages & white pages listings
- Insurance Claim Entry
- Payroll services
- Booking keeping and Accounts activities.
Data can be provided in the following format given below: Database Format
- Excel Format (*.xls)
- Word Format (*.doc)
- Acrobat Portable Document Format (*.pdf)
- Access Format (*.mdb)
- Text Format (*.txt)
- HTML Format
- ASCII
Data Processing & Analysis
Data Processing Tools
- Tools we used (Globally accepted)
- Quantum
- SPSS
- Foxpro
- CsPro
- Excel
Data Processing High-End Analysis
- Analytics – Factor, Regression, Conjoint… Etc.
- Segmentation
- Structural Equation Modeling (SEM)
- TURF Analysis
- Conjoint Analysis
- Correspondence Map
- Factor Analysis
- Regression (Multiple Linear and Logistic)
- Discriminant Analysis
- Data Weighting / Data Balancing
Research Report Writing & Charting
We provide Report writing and Charting services as per our client’s requirement which converts the processed data into meaningful story.
Our presentation designs are best-in-class that connects our client’s to their audience.
We offer,
- Customized reporting
- Offline & Online Dashboards
- Real time Viewing
- Automated Chartings