Market Research Services


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Primary Research

We understand our clients’ strategic objectives and requirements, based on which, we design a suitable research based consulting plan to extract insights from the appropriate set of stakeholders for a business or an industry and hence deliver a holistic solution.

Our market research service encapsulates:

  • Industry Experts interviews
  • Focus Group discussions
  • Various types of research tools as applicable to your business
  • Results that not only support your decisions, but also help you plan the execution

The types of studies we typically conduct are:

  • Concept Testing
  • Feasibility studies
  • Ad test – Pre & after launch
  • Customer satisfaction studies
  • Employee satisfaction studies
  • Mystery shopping
  • Pre transaction due diligence
  • Market potential & trends studies
Our Field Network and Technology
  • Our Field Network spans across major Indian cities with multi-lingual capabilities
  • ~400 Field researchers empanelled
  • Various data collection methods employed, such as, In-depth Interviews, Online Surveys (CAWI), Face to face interviews, Focus groups, CATI
  • As per the requirement and suitability, resources are selected from this pool and deployed onto various types of research assignments
  • Also offers Research Coverage in European region through various languages, such as, Dutch, English, French, German and Spanish